October 8, 2024

NEWS RELEASE

OAKVILLE – Visit Oakville is excited to announce the re-launch of its Tourism Investment Fund with updated guidelines to better support events that bring both economic and social benefits to Oakville.   Launched in 2019, this fund is designed to provide financial support to organizations hosting tourism-focused events in Oakville, with a focus on attracting overnight visitors and promoting the town as a destination of choice. In 2023, Visit Oakville supported seven organizations with $16,000.

The new guidelines reflect Visit Oakville’s commitment to sustainable tourism, diversity, and inclusion. Priority will be given to events that demonstrate a strong focus on these areas, as well as those that take place during the off-peak season (October – April). Eligible events may include regional, provincial, national, and international tournaments, multi-day festivals, live music performances, conferences, and more.

“We are thrilled to relaunch the Tourism Investment Fund with a continued focus on the economic importance of overnight stays, while underscoring the importance of sustainability, diversity, and inclusion,” said Rebecca Edgar, Executive Director of Visit Oakville. “These criteria reflect our community values and our commitment to creating a welcoming and vibrant destination year-round. We encourage organizations with tourism-related events to apply and help us continue to showcase all that Oakville has to offer.”

For organizations looking to apply, please visit our website here. The application period is now open from October 1 – November 30, 2024, for events taking place between January 1 – April 30, 2025. The next application window will open from February 1 – March 31, 2025, for events scheduled between May 1 – August 31, 2025.

By providing funding for events that promote Oakville as a year-round destination, this initiative aims to drive tourism to the region and strengthen the local economy.

For more information, including eligibility and application criteria, please visit https://visitoakville.com/about-oakville/visit-oakvilles-tourism-investment-fund/.

About Visit Oakville:

Visit Oakville is an incorporated, not-for-profit, destination marketing organization (DMO). It is led by a volunteer Board of Directors representing the community. Visit Oakville aims to drive economic impact through marketing and partnerships, curating visitor experiences and advocating on behalf of Oakville’s tourism industry.

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