About Tourism

2018 was a record-breaking year for the Canadian tourism industry, as our country welcomed 21.13 million travellers! Tourism in Canada is thriving and continuously growing, contributing economically to our country, province, regions and municipalities.

According to Destination Canada, tourism generates 745,300 jobs in communities like ours across Canada and contributes an estimated $102.5 billion to the economy.

Continue reading below to learn more about how the tourism industry benefits all regions of Canada:

Tourism in Canada:

Visitor Spending:

  • Overseas tourists stayed longer in Canada and spent more
  • Visitors from the United States represented 49.5% ($4.41 billion) of all spending by international visitors
  • Over the third quarter of 2018, Ontario captured 33% of US visitor spending in Canada
  • Top three provinces for total international visitor expenditures were Ontario ($2.69 billion), British Columbia ($2.62 billion) and Quebec ($1.39 billion)

Tourism Highlights:

  • From July to September 2018, frontline jobs servicing visitor economy in Canada totaled 782,600 jobs, up 1.3% year-over-year
  • The largest increase in employment directly attributable to tourism were in accommodation, food and beverage services and recreation and entertainment
  • Over the third quarter of 2018, tourism activities added $15.6 billion in value added to the Canadian economy, contributing 2.9% to Canadian Gross Domestic Product (GDP) over July to September 2018

Tourism in Ontario:

  • Total economic contribution of tourism larger than agriculture, forestry and mining combined
  • 4.3 per cent of provincial GDP
  • Contributed more than $5 billion annually in tax revenues for the provincial government
  • Every 1 million spent by visitors in Ontario generates 13 new jobs and $604,800 in wages and salaries
  • In Ontario, tourism is projected to generate more than $31 billion in visitor spending in 2019

Tourism in Oakville:

The Town of Oakville is located within the Hamilton, Halton and Brant (region 3) collection of Ontario’s regional tourism designations.

2016 statistics from Ontario Ministry of Tourism Culture and Sport:

  • This region welcomed 10,677,600 visitors in 2016
  • Visitor spending in this region totaled just over $800 million
  • Overseas visitors spent more on retail than recreation/entertainment, food and beverage or transportation
  • Visitors from other Canadian regions spent more on food and beverage than the other categories

October 2018 statistics from Tourism Industry Association of Ontario:

  • Inbound visitors to this region continued to spend the most on retail (46%)
  • The top five inbound countries to this region were…
    • United States (53.6%)
    • China (18.3%)
    • United Kingdom (3.2%)
    • UAE (2%)
    • Korea (1.3%)

For more information about Visit Oakville, follow this link: visitoakville.com.

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