Strategic Plan

Dear Oakville Tourism Industry Stakeholders,

Visit Oakville is in the process of developing a current Strategic Plan, replacing the outdated plan created in 2011. This will be a two-phased approach, overseen by the Strategic Plan Steering Committee.

Phase 1: Review and propose a new, modern Strategic Plan for Visit Oakville. The phase will include Stakeholder Engagement; Desk research & market assessment; Consultant site visits/product review; Presentation of proposed strategy including vision, mission and goals. Phase 1 will run from November, 2018 – February, 2019.

Phase 2: Develop a Three-Year Action Plan to help operationalize strategic direction. This phase will include Product and experience assessment; Resource analysis; Development of action plan; Final strategy and action-plan delivery. Phase 2 will run from March – June 2019.

Visit Oakville has secured travel and tourism consulting firm, Bannikin Travel & Tourism to support in this process. Bannikin has recently supported similar projects for the City of Orillia and Grey County, both in Ontario.

Please check back on this page for updates to the plan process and development.

Thank you for your support and engagement into the strategic direction for Visit Oakville!

Sincerely,

Visit Oakville


Visit Oakville Strategic Plan survey: Jan. 9, 2019

Visit Oakville is in the process of developing a current Strategic Plan, replacing the outdated plan created in 2011.

A vital part of this process is stakeholder insight. Therefore we are requesting 15-20 minutes of your time to complete this stakeholder survey found in this link. Your responses will be kept in the strictest of confidence. Bannikin Travel & Tourism – our independent contractors helping to facilitate the development of our Strategic Plan –  will only analyze the findings and no personal or identifiable data will be collected.

Thank you for your support and engagement into the strategic direction for Visit Oakville!

Visit Oakville Strategic Plan Development Update: Dec. 27, 2018

Since announcing that Visit Oakville is developing a new Strategic Plan, much progress has been made. Over the last four weeks the consulting team from Bannikin Travel & Tourism and the Steering Committee have conducted the following tasks:

Oakville Area Site Visits: An in-person consultant overview of Oakville’s main attractions and tourism attributes.

Stakeholder Workshop: A three-hour intensive with key stakeholders to determine Oakville’s main tourism strengths and weaknesses as well as areas of focus for the strategic plan.

Stakeholder Interviews: One-on-one interviews with tourism stakeholders from the community are underway and will continue into January.

Desk Research: A review of past reports and strategies for Oakville and region related to tourism, economic development, transportation and recreation.

What’s Next?

Stakeholder Survey: An industry-wide stakeholder survey will be launched Jan. 8 – 22, 2019. We highly encourage all stakeholders to complete the survey as their input is crucial in this process.

Thank you again for your support and engagement into the strategic direction for Visit Oakville!

Visit Oakville Strategic Plan Development Update: Jan. 28, 2019

Phase 1 of Visit Oakville’s strategic plan development is near completion. Since last update (released late December) the Steering Committee and hired consulting team at Bannikin have accomplished the following:

Stakeholder Interviews: Completed all targeted one-on-one interviews with tourism stakeholders from the community.

Stakeholder Survey: An industry-wide stakeholder survey was open from Jan. 8 – 24, 2019 and received ample and thorough responses. The consulting team is currently analyzing the results to feed into the overall direction of the strategic plan.

What’s Next?

Draft and Finalize Strategic Plan: The Strategic Plan will be completed and presented to the Visit Oakville board on March 25, 2019. Between now and then the consulting team will compile all findings from work to date, present targeted pillars for approval from Steering Committee and create the plan from there.

Phase 2: Upon final acceptance of the Strategic Plan, Phase 2 – Action Plan Development – will begin. Phase 2 will be completed by June 25, 2019 marking the end of the Visit Oakville Strategic Plan project.

Visit Oakville Strategic Plan Development Update: Feb. 25, 2019

Since the last update (released late January), the Steering Committee and hired consulting team at Bannikin have been working on the following:

Draft and Finalize Strategic Plan: The Strategic Plan will be completed and presented to the Visit Oakville board on March 25, 2019. The consulting team has begun compiling all findings from work to date and creating the plan, with ongoing input and advisory from the Steering Committee.

The final strategic plan will mark the completion of Phase 1 of this project.

What’s Next?

Phase 2: Upon final acceptance of the Strategic Plan, Phase 2 – Action Plan Development – will begin. Phase 2 will be completed by June 25, 2019, marking the end of the Visit Oakville Strategic Plan project.

Visit Oakville Strategic Plan Development Update: March 25, 2019

Since the last update (released late February) the Steering Committee and hired consulting team at Bannikin have been working on the following:

Strategic Plan Draft: The Strategic Plan has now been drafted and will be presented to the Visit Oakville board tomorrow, March 26, 2019.

What’s Next?

Phase 2: Upon final acceptance of the Strategic Plan, Phase 2 – Action Plan Development – will begin. Phase 2 will be completed by June 25, 2019, marking the end of the Visit Oakville Strategic Plan project.

Visit Oakville Strategic Plan Development Update: April 24, 2019

Since last update (released late March) the Steering Committee and consulting team at Bannikin have been working on the following:

Strategic Plan: The Strategic Business Plan was drafted and presented to the Visit Oakville board on March 26, 2019. It was then updated based on feedback from the board, and finalized.

Action Plan Development: The Action Plan has been drafted and is now in the hands of the Visit Oakville Strategic Plan Steering Committee to review and provide comments.

What’s Next?

Finalizing Action Plan: The Action Plan will be finalized in the coming weeks.

Presenting to Stakeholders: The Strategy and Action Plan will be presented to stakeholders and town council over the coming months. Please stay tuned for updates on dates and times.

Visit Oakville Strategic Plan Development Update: May 27, 2019

Since last update (released late April) the Steering Committee and consulting team at Bannikin have been working on the following:

Strategic Plan & Action Plan Development: As noted in our last update, the Strategic Plan has been accepted by the Steering Committee. The Action Plan and associated Key Performance Indicators have also now been reviewed and accepted by the Steering Committee.

What’s Next?

Bannikin will present the Strategic Plan and Action Plan to stakeholders on June 4, 2019, as a final step before being put into motion. Stakeholders are invited and encouraged to take this opportunity to share thoughts and feedback in order to further support the future development of Visit Oakville.