Strategic Plan

In the fall of 2018, ahead of the implementation of a 4% Municipal Accommodations Tax (MAT), Visit Oakville acknowledged the need for a revised strategic direction for the organization.

The revenue generated by the MAT greatly changes Visit Oakville’s resources and capacity and creates a considerable opportunity to offer greater support to the local tourism community as a whole.

Visit Oakville hired travel and tourism consulting firm, Bannikin Travel & Tourism to support in this process and the Board of Directors approved the final plan in June of 2019.

This plan spans the next three years focusing on three specific pillars:

  • Marketing and partnerships
  • Experience improvement and curation
  • Tourism advocacy

The plan’s purpose is to guide the organization’s future development and core activities as they relate to tourism management in Oakville.

To read more about the process, plan, pillars and action items, download a full copy of the plan below.

Please contact tourism@oakville.ca to request a printed copy of the plan.