Strategic Plan

Dear Oakville Tourism Industry Stakeholders,

Visit Oakville is in the process of developing a current Strategic Plan, replacing the outdated plan created in 2011. This will be a two-phased approach, overseen by the Strategic Plan Steering Committee.

Phase 1: Review and propose a new, modern Strategic Plan for Visit Oakville. The phase will include Stakeholder Engagement; Desk research & market assessment; Consultant site visits/product review; Presentation of proposed strategy including vision, mission and goals. Phase 1 will run from November, 2018 – February, 2019.

Phase 2: Develop a Three-Year Action Plan to help operationalize strategic direction. This phase will include Product and experience assessment; Resource analysis; Development of action plan; Final strategy and action-plan delivery. Phase 2 will run from March – June 2019.

Visit Oakville has secured travel and tourism consulting firm, Bannikin Travel & Tourism to support in this process. Bannikin has recently supported similar projects for the City of Orillia and Grey County, both in Ontario.

Please check back on this page for updates to the plan process and development.

Thank you for your support and engagement into the strategic direction for Visit Oakville!


Visit Oakville