Oakville News

Tourism Week signals time of growth for Visit Oakville

As Tourism Week in Canada kicks off May 26, Visit Oakville will be celebrating a new era of growth and prosperity in Oakville’s tourism industry.

Visit Oakville is an incorporated non-profit destination management organization (DMO) that is operated through a board of directors comprised of local tourism stakeholders like town councillors, B.I.A. directors and hoteliers.

Since 2009, this small organization has been marketing Oakville as a tourist destination by promoting the many local businesses, events and attractions that make the town unique.

“Tourism is a rapidly growing industry in Canada and Oakville has a lot to offer visitors,” said Visit Oakville Board of Directors Chair Philippa Durbin. “Whether you’re a history buff, foodie, photographer or naturalist, Oakville has something that can speak to everyone’s passions.”

2018 was a record-breaking year for tourism in Canada with Destination Canada calculating that 21.13 million visitors contributed an estimated $102.5 billion to the national economy.

This trend persists at a provincial level, with the Tourism Industry Association of Ontario predicting that 2019 will see the industry generate more than $31 billion in visitor spending.

Visit Oakville’s efforts will also expand in the coming years due to the Town of Oakville’s recent implementation of the Municipal Accommodations Tax (MAT).

The estimated half a million dollars the organization will receive through the MAT will allow Visit Oakville to further promote the town as a destination, develop product and partnerships and maximize the impact tourism has on the local economy.

“We are in a great position to generate more business, build tourism-related infrastructure and help support local initiatives,” said Visit Oakville Board member and Ward 1 Town and Regional Councillor Sean O’Meara. “We are excited to take on new projects that will increase our tourism profile while giving back to the Oakville community.”

This will include the implementation of a hosting grant within the next year to financially assist local organizations with the expansion and creation of new tournaments and events that draw an out-of-town crowd.

As Tourism Week continues, Visit Oakville encourages community members to reach out and learn more about local tourism, welcome new visitors with open arms and explore all the amazing opportunities Oakville has to offer.

For more information, see visitoakville.com.